Media Relations & Spokesperson Training: Advanced Level
Administration, Communication & Customer Service
Course overview
Media Relations & Spokesperson Training: Advanced Level is an advanced programme for experienced practitioners in Media Relations & Spokesperson Training. It covers the principles, the requirements of international service and communication best practice, and the practical methods used on site, with case studies from operations in the Gulf, Africa and worldwide. Available online, in the classroom in 60 cities, or in-house.
What participants will be able to do
- Explain the principles, terminology and scope of Media Relations & Spokesperson Training
- Apply the relevant requirements of international service and communication best practice
- Apply advanced analysis methods to real operating data
- Recognise common problems, risks and root causes and choose the right corrective action
- Prepare an improvement plan for their own site or organisation
Who should attend
Designed for administrative staff, executive assistants, marketing, sales and customer-facing teams with at least three years of experience.
Course outline (5 days)
- Day 1: Core principles revisitedFast review and recent changes in international service and communication best practice
- Day 2: Advanced analysis methodsDetailed techniques, data interpretation and calculations
- Day 3: Design and performance optimisationImproving reliability, efficiency and cost
- Day 4: Troubleshooting complex casesDiagnosing multi-cause problems from field data
- Day 5: Risk, decisions and integrationBuilding a risk-based plan and presenting recommendations
What the 10-day edition adds
- Day 6: Applied project, part 1Apply the week-one methods to a case from your organisation
- Day 7: Data and digital toolsSoftware, spreadsheets and digital tools used in practice
- Day 8: Lessons from incidents and auditsWhat investigations and audit findings teach
- Day 9: Applied project, part 2Complete, test and refine your solution
- Day 10: Presentations and final assessmentPresent to the group and complete the final assessment
Training method and certificate
Interactive sessions, practical exercises, case studies and pre- and post-course assessments. Participants receive a Qimma Global Training certificate of completion stating the training hours (30 hours for 5 days, 60 hours for 10 days). Delivered in English or Arabic.
Dates 2027–2030
None of these dates work? We run this course for your team on the date and in the place you choose.
| Dates | City | Duration | Fee | |
|---|---|---|---|---|
| 11–22 Jan 2027 | Istanbul Classroom | 10 days | $9,900 | Register |
| 5–9 Apr 2027 | Cape Town Classroom | 5 days | $5,500 | Register |
| 5–16 Jul 2027 | Sharjah Classroom | 10 days | $9,900 | Register |
| 19–23 Jul 2027 | Brussels Classroom | 5 days | $5,500 | Register |
| 15–26 Nov 2027 | Online (live) Online (live) | 10 days | $5,500 | Register |
| 28 Feb – 10 Mar 2028 | Dublin Classroom | 10 days | $9,900 | Register |
| 13–17 Mar 2028 | Sharjah Classroom | 5 days | $5,500 | Register |
| 22 May – 2 Jun 2028 | Johannesburg Classroom | 10 days | $9,900 | Register |
| 14–18 Aug 2028 | Dubai Classroom | 5 days | $5,500 | Register |
| 18–29 Sep 2028 | Online (live) Online (live) | 10 days | $5,500 | Register |
| 16–27 Apr 2029 | Accra Classroom | 10 days | $9,900 | Register |
| 14–18 May 2029 | Prague Classroom | 5 days | $5,500 | Register |
| 1–12 Oct 2029 | Amsterdam Classroom | 10 days | $9,900 | Register |
| 8–12 Oct 2029 | Abu Dhabi Classroom | 5 days | $5,500 | Register |
| 5–16 Nov 2029 | Online (live) Online (live) | 10 days | $5,500 | Register |
| 3–14 Mar 2030 | Kuwait City Classroom | 10 days | $9,900 | Register |
| 14–18 Apr 2030 | Algiers Classroom | 5 days | $5,500 | Register |
| 12–23 Aug 2030 | Abu Dhabi Classroom | 10 days | $9,900 | Register |
| 15–19 Sep 2030 | Dammam Classroom | 5 days | $5,500 | Register |
| 28 Oct – 8 Nov 2030 | Online (live) Online (live) | 10 days | $5,500 | Register |