Public Relations & Corporate Communication Masterclass
Administration, Communication & Customer Service
Course overview
Public Relations & Corporate Communication Masterclass is a senior-level masterclass on strategy and performance in Public Relations & Corporate Communication. It covers the principles, the requirements of international service and communication best practice, and the practical methods used on site, with case studies from operations in the Gulf, Africa and worldwide. Available online, in the classroom in 60 cities, or in-house.
What participants will be able to do
- Explain the principles, terminology and scope of Public Relations & Corporate Communication
- Apply the relevant requirements of international service and communication best practice
- Use practical tools, checklists and calculations with confidence
- Recognise common problems, risks and root causes and choose the right corrective action
- Build a business case and roadmap their leadership team can act on
Who should attend
Designed for administrative staff, executive assistants, marketing, sales and customer-facing teams in senior and leadership roles.
Course outline (5 days)
- Day 1: Strategic view of Public Relations & Corporate CommunicationTrends, regulation and what leading companies do differently
- Day 2: Benchmarking and performanceKPIs, maturity models and gap analysis
- Day 3: Lessons from major incidents and projectsDecision points that changed outcomes
- Day 4: Leading the changeBuilding the business case, budget and team capability
- Day 5: Masterclass forumExpert panel, peer exchange and personal roadmap
What the 10-day edition adds
- Day 6: Applied project, part 1Apply the week-one methods to a case from your organisation
- Day 7: Data and digital toolsSoftware, spreadsheets and digital tools used in practice
- Day 8: Lessons from incidents and auditsWhat investigations and audit findings teach
- Day 9: Applied project, part 2Complete, test and refine your solution
- Day 10: Presentations and final assessmentPresent to the group and complete the final assessment
Training method and certificate
Interactive sessions, practical exercises, case studies and pre- and post-course assessments. Participants receive a Qimma Global Training certificate of completion stating the training hours (30 hours for 5 days, 60 hours for 10 days). Delivered in English or Arabic.
Dates 2027–2030
None of these dates work? We run this course for your team on the date and in the place you choose.
| Dates | City | Duration | Fee | |
|---|---|---|---|---|
| 8–12 Feb 2027 | Nairobi Classroom | 5 days | $5,500 | Register |
| 4–15 Apr 2027 | Jeddah Classroom | 10 days | $9,900 | Register |
| 2–6 Aug 2027 | Dubai Classroom | 5 days | $5,500 | Register |
| 25 Oct – 5 Nov 2027 | Bangkok Classroom | 10 days | $9,900 | Register |
| 1–5 Nov 2027 | Online (live) Online (live) | 5 days | $3,000 | Register |
| 23–27 Jan 2028 | Salalah Classroom | 5 days | $5,500 | Register |
| 26 Mar – 6 Apr 2028 | Kuwait City Classroom | 10 days | $9,900 | Register |
| 16–20 Jul 2028 | Dammam Classroom | 5 days | $5,500 | Register |
| 18–29 Sep 2028 | Accra Classroom | 10 days | $9,900 | Register |
| 27 Nov – 1 Dec 2028 | Online (live) Online (live) | 5 days | $3,000 | Register |
| 15–19 Jan 2029 | London Classroom | 5 days | $5,500 | Register |
| 19 Feb – 2 Mar 2029 | Tbilisi Classroom | 10 days | $9,900 | Register |
| 3–7 Jun 2029 | Cairo Classroom | 5 days | $5,500 | Register |
| 2–13 Jul 2029 | Singapore Classroom | 10 days | $9,900 | Register |
| 3–7 Dec 2029 | Online (live) Online (live) | 5 days | $3,000 | Register |
| 4–8 Feb 2030 | Vienna Classroom | 5 days | $5,500 | Register |
| 29 Apr – 10 May 2030 | Marrakech Classroom | 10 days | $9,900 | Register |
| 20–24 May 2030 | Tbilisi Classroom | 5 days | $5,500 | Register |
| 9–20 Sep 2030 | Sharjah Classroom | 10 days | $9,900 | Register |
| 7–11 Oct 2030 | Online (live) Online (live) | 5 days | $3,000 | Register |