Public Relations & Corporate Communication

Course overview

Public Relations & Corporate Communication is an introduction that builds a solid working knowledge in Public Relations & Corporate Communication. It covers the principles, the requirements of international service and communication best practice, and the practical methods used on site, with case studies from operations in the Gulf, Africa and worldwide. Available online, in the classroom in 60 cities, or in-house.

What participants will be able to do

• Explain the principles, terminology and scope of Public Relations & Corporate Communication
• Apply the relevant requirements of international service and communication best practice
• Use practical tools, checklists and calculations with confidence
• Recognise common problems, risks and root causes and choose the right corrective action
• Prepare an improvement plan for their own site or organisation

Who should attend

Designed for administrative staff, executive assistants, marketing, sales and customer-facing teams, new joiners and anyone who needs a solid grounding in the subject.

Course outline (5 days)

1. Day 1: Principles and terminologyScope, key definitions and how Public Relations & Corporate Communication fits into daily operations
2. Day 2: Codes, standards and requirementsWhat international service and communication best practice require, and how to read them
3. Day 3: Methods, tools and calculationsStep-by-step methods, checklists and worked examples
4. Day 4: Operation, inspection and common problemsTypical failures, warning signs and what to do about them
5. Day 5: Case studies, workshop and assessmentGroup exercise on real cases and a final knowledge check

What the 10-day edition adds

1. Day 6: Applied project, part 1Apply the week-one methods to a case from your organisation
2. Day 7: Data and digital toolsSoftware, spreadsheets and digital tools used in practice
3. Day 8: Lessons from incidents and auditsWhat investigations and audit findings teach
4. Day 9: Applied project, part 2Complete, test and refine your solution
5. Day 10: Presentations and final assessmentPresent to the group and complete the final assessment

Training method and certificate

Interactive sessions, practical exercises, case studies and pre- and post-course assessments. Participants receive a Qimma Global Training certificate of completion stating the training hours (30 hours for 5 days, 60 hours for 10 days). Delivered in English or Arabic.

Dates 2027–2030

None of these dates work? We run this course for your team on the date and in the place you choose.

Related courses

• QGT-ADM-123Public Relations & Corporate Communication: Advanced LevelAdvanced
• QGT-ADM-141Public Relations & Corporate Communication: Practical WorkshopPractical workshop
• QGT-ADM-142Protocol & Event Management: Practical WorkshopPractical workshop
• QGT-ADM-159Public Relations & Corporate Communication MasterclassMasterclass